Business Analytics versus CEP
Posted by Paul Vincent
Following on from that IDC report, and from looking at the agenda for the forthcoming Predictive Analytics World event, I’m wondering how “event based analytics” fits alongside the really-clever-PhD-stuff. For example, the Citi banking CEP use case mentioned previously gets its value by trying to model what customers are doing based on analysis of events - customer situation awareness, if you like. One suspects this information should be an important and accuracy-enhancing input to the analytic models the S+/SAS/SPSS etc guys are doing for (what seems mostly to be) customer management.
In other words: “know thy customer through all possible means”, with customer monitoring and modeling helping drive predictive analytics…
Tags: customer situation awareness
Analytics, Complex Event Processing (CEP) | 24 August 2009 |
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By Paul Vincent, August 25, 2009 @ 05:20
Interestingly I missed that the S+ team have a case study at the Predictive Analytics World event mentioned above - Dean Abbot talking about Miner and applying it to direct marketing campaigns for the National Rifle Association.