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Dec 09 2009

Fox News on some event-driven decision examples…
Posted by Paul Vincent

This week FOX Business News interviewed TIBCO CEO Vivek Ranadive on “IT spending around the world”. Vivek mentioned 2 TIBCO technology use cases that were investing to “grow the business” not just save costs - 2 TIBCO Complex Event Processing technology users, as it happens…

  • Reliance in India avoiding customer churn by making simple, event-based decisions that directly improve the customer experience
  • A “large Asian bank” making event-based decisions to successfully encourage customers to spend more money on their services.

Vivek, who was in New York to speak to the Waters Conference about the IT needs of financial institutions, also made a great quip “if you’re not real time you’re history“. Sounds like he also managed to fit in a sales discussion with another CEO at the news station that day!

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